Scott Hodge


Apple Lust 2

Mar 9, 2006

I’m downtown today for a couple of appointments and just happened to stop by the Apple Store to lust…woops, I mean…covet….umm, no……I mean….ADMIRE the MacBook Pro

As I was crossing Michigan Avenue I almost walked right into a taxi when I saw this (click for larger images):



Turns out to be some clever marketing for the new iPod Hi-Fi

Shot a picture of myself using the MacBook’s iSight.   


It’s happening.  You can see it in my eyes…

37 Responses to “Apple Lust 2”

  1. Terry Storch says:

    My MacBook is on its way! I am foaming at the mouth…

  2. Kenny says:

    Wow, that broken glass effect looks great from a distance (read: small photos) but close-up isn’t very impressive. I’m sure it has a great affect on passer-bys and Apple’s only goal with that marketing tool, I’m sure, is to get people to notice the store. I bet it’s working. Thanks for sharing this.

  3. How is it that Apple make you *think* you need everything they invent?
    I wish I could come up with a concept like that.

  4. chris thompson says:

    I remember seeing that window a week ago. I really didn’t pay attention enough to see the HiFi sitting there.

  5. matthias Bonjour says:

    terry, I think the huge white apple logo is probably enough to get people to notice the store..

  6. I was working at IDF all week and walked by this window everyone morning and night. I couldn’t believe it when I first saw the window. I thought someone had thrown something threw the window. Especially since there was a security guard standing outside when I first walked by.

  7. it looks awesome small and far away, but like engraved shit up close

  8. BIG Fan says:

    ok you’re very handsome but your picture is irrelevant here

  9. carl dene says:

    What exactly is happening, douche?

  10. Rheuter Cheng says:

    On your own photo, why it was being mirrored? (Check the wordings on the background banner)

  11. Wow. Got my hands on one a few hours ago at Pentagon City Mall. Suh-weet. And I’m supposed to be the PC guy…
    Anyway, they had the same window motif. Pretty catchy!

  12. darl mcbride says:

    Screw the boom box, I want to see the new leather case for the ipod!!

  13. They did the same thing at the one in woodlands[aka houston]

  14. stu says:

    Ha! I saw the same thing on Michigan Ave on my drive home today, I thought it was real!

  15. Woah!
    Really mind-blowing!
    Nice campaign..I mean really creative of who ever thought of it!
    Need to digg it

  16. Alex says:

    Carl, I think Photo Booth mirrors everything by default.. I played around with a G5 iMac that had it, and it mirrored shots too

  17. says:

    Marketing tradizionale geniale

    La vetrina

  18. Dan Warne says:

    I don’t feel the need whatsoever to buy an iPod HiFi or a $99 leather iPod case. For the first time in a long time I feel ZERO compulsion. Which tells me that Apple hasn’t got these products right.
    Incidentally I was given the opportunity to test-drive an iPod Hi-Fi, and it does have very good sound. Just not good enough to make me want to part with my money considering I already have a reasonably decent HiFi solution that I can connect my iPod to via a dock. And most people do.
    The fact that it is feature lacking (missing a video output for your TV for example) also removes another key reason I might consider buying it. It’d be pretty cool as a below-your-TV sound system in conjunction with iPod Video. But no. Apple didn’t include that.
    meh. I’ll pass.

  19. Marmaduke says:

    A very interesting advertising campaign indeed.
    Those guys over at Apple know what theyre doing :)

  20. Adrants says:

    Apple iPod Hi-Fi Busts A Window

    Pastor Scott Hodge was walking down Chicago’s Michigan Avenue yesterday and spotted this unique window dressing promoting Apple’s new iPod Hi-Fi. Aside from the fact, the whole things just a really fancy speaker, the execution is most certainly attent…

  21. Scott – Deer in the headlights look.

  22. oh man!
    thats dmn clever advertising!

  23. Chris says:

    Damn, that iSight resolution is shmexy. I want one more and more each day.
    I also hate you for having an Apple store in your city, lol.

  24. i-wisdom says:

    Advocacy in traditional above the line campaigning

    One thing that’s been fascinating me for a while is the way in which traditional advertising is becoming interactive and viral. Traditional advertising can be as interactive as an online game, provided the viewer/participant has the tools to do

  25. DivideByZero says:

    They’re using the exact same thing at the London Apple store. I saw it yesterday walking up Regent Street :)

  26. Advertising, but not as we know it

    I am getting the feeling that this might be the year where guerilla, virals and other new advertising techniques will finally get the rewards and attention they deserve. Don’t get me wrong, I’m an absolute believer in traditional channels and

  27. pinkstar says:

    just wanna let you know i copied your images at :)

  28. chederico says:

    I like to think that this could also be an hidden advertising for Mac OS X… Like it is so great that it just “crashes” Microsoft’s Windows…

  29. Anonymous says:

    The Quest

    To paraphrase a famous saying: If a man is hungry for something new, don

  30. park17 says:

    iPod Hi-Fi Shop Design

    ipod?????????????????,??????????ipod Hi-Fi???????,????,?????????????!
    No Tags…

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  32. naio21 says:

    Crapple is a shitty company.

  33. Rheuter Cheng says:

    Alex, thanks for the reply, actually it’s me who asked the question, not Carl… ;)

  34. Fasat says:

    Whats the deal with the hifi? where can i get specs?

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