Scott Hodge

Archive for the ‘Design’ Category

Welcome Jackson Price!

Mar 11, 2011
2 Comments

What an exciting week!  Yesterday I introduced to you The Orchard’s new Creative Arts Director, Ben Thomas.

Today, I’m excited to introduce another outstanding creative who will be joining our team as The Orchard’s new Communications and Media Director……Jackson Price!

Jackson brings with him a ton of experience as a creative director, illustrator, motion, print, web & interactive designer.  And he’s also one of the most likable guys I know!

In this new role at The Orchard, Jackson will oversee all aspects of internal and external web, print, and social media as well as leading and developing teams of graphic designers, videographers, editors, and other creatives.

A little background…

Jackson and his family have been a part of The Orchard Community for about three years now.  In fact, I still remember the first time I met him and his wife, Lisa, one Saturday afternoon as they were walking around our campus looking for information about our church.  Since that time, their entire family has dove head first into loving, serving, creating, and contributing both within our church community and out in our city in so many beautiful ways.

Even though Jackson may be somewhat of an unfamiliar face to many of you, chances are you’ve probably seen a lot of his work!  In fact, many of the designs you’ve seen come out of The Orchard these past couple of years were created by Jackson in his volunteer role on our graphics team!

Here are a few of my favorites! (Click for larger images.)


We are so excited have Jackson in this new role at The Orchard!

Welcome Jackson Price!

…just the custodian.

Jan 24, 2011
5 Comments

Ran across a gem of an article on my flight back from Portland last week.  It’s from the Dec/Jan issue of Fast Company and it’s about the Italian designer, Brunello Cucinelli and the good he’s doing both locally and globally.

For example, Cucinelli employs the majority of his small Italian village of around 500 people, keeps local button manufacturers and leather and cashmere providers in business, and he gives 20% of his profits to humanitarian efforts.  He’s also restored a medieval castle, built a community theater, and he’s renovating a children’s park on New York’s Bleecker Street.

And I love the reason why.  Check out Cucinelli’s quote from the article:

“I want to embellish the world around me, and this way, my employees feel part of a project that won’t last just three or five years, but 500 or 1,000 years,” Cucinelli says. “I don’t feel like the owner of Solomeo; I am just the custodian.”

What a powerful statement:

“I don’t feel like the owner of Solomeo; I am just the custodian.”

I. am. just. the. custodian.

Isn’t that our calling?  Isn’t that the job God tasked humanity with in the very beginning?  It was only when we saw ourselves as owners that we got in trouble. There’s a reason for that.

May we embrace our calling as custodians of everything.  Our money.  Our jobs.  Our businesses.  Our art.  Our words.  Our families. Our neighborhoods.  Our cities.  Our planet.

Mood Boards

Sep 14, 2010
8 Comments

Earlier today I Twittered that I had created a “mood board” for a new series we’re starting in a few weeks at The Orchard.  Several of you replied and asked what a “mood board” is, so I thought I’d try to define it and share a screen-shot of part of one I worked on today.

Basically, a mood board is a space (digital or physical) used to pull together a bunch of ideas/thoughts/concepts that help direct creative teams as they work on design ideas for a particular project.

In our context at The Orchard, mood boards are helpful to our teams as they think through everything from new series logos to music ideas to video pieces, etc…  I also do a “vision cast” video for each new series where I talk about the overall theme, what I sense God wants to do through it, where the idea came from, what creative ideas I’m picturing, etc…  I then send this out along with a .pdf of the mood boards.  This is really helpful in that it helps me to communicate what isn’t always easy to communicate through words.

Hope that makes sense.

Now….I’ll share one of my mood boards….if you’ll consider sharing one of YOURS! Post a link in the comments to yours.  I’d love to see it!

PS – I use Evernote to store ideas that I run across.  It’s amazing.  You need to use it if you haven’t already.  I’ll share more about that later…

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