Scott Hodge

Archive for the ‘Design’ Category

Mood Boards

Sep 14, 2010
8 Comments

Earlier today I Twittered that I had created a “mood board” for a new series we’re starting in a few weeks at The Orchard.  Several of you replied and asked what a “mood board” is, so I thought I’d try to define it and share a screen-shot of part of one I worked on today.

Basically, a mood board is a space (digital or physical) used to pull together a bunch of ideas/thoughts/concepts that help direct creative teams as they work on design ideas for a particular project.

In our context at The Orchard, mood boards are helpful to our teams as they think through everything from new series logos to music ideas to video pieces, etc…  I also do a “vision cast” video for each new series where I talk about the overall theme, what I sense God wants to do through it, where the idea came from, what creative ideas I’m picturing, etc…  I then send this out along with a .pdf of the mood boards.  This is really helpful in that it helps me to communicate what isn’t always easy to communicate through words.

Hope that makes sense.

Now….I’ll share one of my mood boards….if you’ll consider sharing one of YOURS! Post a link in the comments to yours.  I’d love to see it!

PS – I use Evernote to store ideas that I run across.  It’s amazing.  You need to use it if you haven’t already.  I’ll share more about that later…

Loving You Some A.D.D.

Sep 1, 2010
1 Comment

Love Blaine’s transparency in this recent post.  Reminds me of why his is one of only a handful of blogs I’m adamant about reading on a very regular basis.

My friend, Mike Foster, is in Bangkok with his family for a couple of months.  I’m enjoying his tweets and posts.  But I’m jealous too.  :)

Finally finished watching Julie and Julia last night.  Watched the first half a couple of weeks ago.  It was a fun movie.  Quick fun fact: I was in NYC when it was being filmed and accidentally walked onto the set.

Video: Octopus Ballet.  Um…wow.  Amazing.

Excited to have the opportunity to work with Jarrett and Jeanne Stevens at this year’s STORY Conference.  I’ve loved getting to know these guys.  There was a solid connection from the moment we all met.  Also loved having them at The Orchard a couple of months ago.  You can download their talk here. BTW…love the direction STORY is headed this year.

Irish Hipster-Theologian, Peter Rollins was at Mars Hill (Rob Bell) this past weekend.  Enjoyed listening to most of Peter and Rob’s conversation.

Innovation Cultivation. It’s the title of this post from The Orchard’s very own Larry Boatright over at the Origins blog.

I’ll be honest.  I’m a sucker for cool hotels.  I especially love finding affordable, non-chain, boutique hotels whenever I travel to major cities. Loved staying at this one on a visit to Austin last year. Speaking of hotels, truth.travel is a great blog from the folks at Conde Nast Traveler.  Great photos too.

That’s it for now.  Thank you for weeding through my A.D.D.  Time for some Adderall.  :)

Blue Note Hi-Fi

Aug 26, 2010
2 Comments

This is spectacular. Blue Note album covers in motion. Created to promote summer jazz concerts in Bella Vista Social Pub in Siena, Tuscany. (via)

See comparisons of the album covers & video stills here.

Nice Curves

Aug 2, 2010
2 Comments

      

      

Loved the article in this month’s WIRED magazine about Bill Zahner and his work designing and creating steel & metal facades for some pretty impressive buildings.  Check it out if you get a chance.

(Images, Top: Experience Music Project in Seattle; DeYoung Museum in San Fransisco.  Bottom: Cooper Union in NYC; Art Gallery of Alberta in Alberta, Canada)

While reading the article, I was reminded of the excellent use of space and creative facade work I saw last week while visiting NewHope Church in LA where my friend Charles Lee serves as Lead Pastor.  Here’s a photo of their space:

They did a great job of taking this small, plain, rectangular space and giving it a fresh, clean feel – which undoubtedly impacts the experience side for those gathering in the space.  Great job NewHope!

Let’s be inspired by the curves!

PS – Gotta watch this time-lapse construction video of Cooper Union.

PSS – Also worth a look – Zahner’s showcase site: Hands of The Artists

Thursday Art Inspiration

Jul 29, 2010
1 Comment

RxArt - a NY based non-profit that brightens up spaces in hospitals.  Here’s a recent project. Inspiring, isn’t it?  Stop being so afraid to mess up those white walls. Remember, design matters.

Looks like street art is making it’s way into The White HouseLove it.

This is called Falling Garden – it’s a collaboration of Swiss artists.  Truly breathtaking.

This is a photo documentary from American photographer Mikael Kennedy about a kid who refers to himself as ‘the polaroid kidd’. It’s impacting.  You can read the story here.

Love these paint splattered photographs from Dutch photographer, Sebastiaan Bremer. (btw – you’ve got to click on Bremer’s site – the splash page is amazing!)

Now go create.

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