Scott Hodge

Archive for the ‘Technology’ Category

The Future of Cameras?

May 19, 2011
5 Comments

This is pretty cool.  It’s a concept camera called the WVIL.  Stands for: Wireless Viewfinder Interchangeable Lens.

It’s pretty impressive.  BUT….this also makes me wonder how professional photographers feel about how simple it’s becoming for just about anyone to place a pre-designed filter on a photo with nothing more than a click of a button.  What would have taken the average person a few hours (or more!) to figure out, can now (in some cases) be done in a matter of seconds. Good for the amatuer. But what does it mean for the pro’s?  Anything?

Concept Camera: The WVIL from Artefact on Vimeo.

Using Apple TV in Creative Meetings

Apr 5, 2011
4 Comments

“apple tv has really enhanced our creative mtgs at @theorchard.”

Yesterday I twittered tweeted this and immediately received several replies and DM’s from people asking me to be more specific and asking to share some of the ways we use Apple TV in our creative meetings at The Orchard.  So now I feel pressure to somehow make this sound really impressive.  But I won’t.  I’ll just keep this brief and to the point.

How does Apple TV enhance our creative meetings at The Orchard?

Two words:  AirPlay.  (or is that one word?)

AirPlay allows you to stream music, photos, and videos from your iPhone or iPad directly to your television.

A few specific examples of how this looks in our creative meetings:

  • Our Creative Arts Director will share and stream song ideas with the team directly from his iTunes library to Apple TV.
  • Our Media guru shares design ideas (motion, print, web, etc…) with the team directly from an iPhone or iPad to Apple TV.
  • We easily and instantly stream video from Netflix, YouTube, and Vimeo for creative ideas and inspiration. (BTW…we love the inspiration that comes from TED Talks as well as many indie and foreign filims.  Next on our list to watch together is Exit Through The Gift Shop.)
  • We can create digital mood boards by uploading the images to Flickr – and then accessing our Flickr stream through Apple TV.
  • Apple TV gives us instant access to The Orchard’s entire creative digital library.  (720p HD)

I’m sure there are other creative ways of using Apple TV, but those are some of the ways we’re currently utilizing it.

On a side note…and in case anyone from Apple is reading this…  We would LOVE to find a way to do screen-sharing through Apple TV.  Although I’m sure it’s just a matter of time.

Do you use Apple TV for your creative meetings? If so, how?  Please share!

Weapons of Choice

Oct 6, 2010
7 Comments

Collide Magazine recently asked me to contribute to their “Weapons of Choice” feature for a recent issue.  Other contributors included Carlos Whittaker, Barton Damer, DJ Chuang, Michael Buckingham, and others.  You can read the entire feature here.

Thought I’d share my weapon list in this post, but would also love for you to share yours in the comment section.  Here’s mine:

Action Method
This is the Getting Things Done system for creatives. Action Method is flexible and allows you to organize based on you rather than a “set” system.

Adobe Connect
Adobe Connect makes my online coaching community run smoothly. It’s expensive, but the consistency and features are amazing. My likes: consistent video quality, voice via phone (which saves bandwidth), multimedia capabilities, and a great iPhone app.

TUL Black Retractable Gel Pen
I love a good pen. I have a small collection of Mont Blancs that either belonged to my dad or were gifts. But I also lose things, so I no longer travel with them. I’ve found a good alternative in the TUL pen (only available at OfficeMax).

Evernote
It’s the Scott Hodge Brain Collection Agency. Evernote is a great place to store things such as articles, documents, spreadsheets, quotes, photos, emails, screenshots, voice memos, design ideas, etc. And the best part? It’s free.

15-inch i7 MacBook Pro
I’m going into my fifth year using a Mac. I love it, and I can’t imagine my life without it.

Sprint Overdrive 3G/4G
I move around a lot, and there’s nothing worse than paying a gazillion dollars for airport or hotel Internet access. The Sprint Overdrive works great and allows you to share the signal via WiFi with up to five users.

Mindjet MindManager
Mindmapping has forever changed my life. I use it to prepare teachings, organize projects, jot down ideas, and prepare articles like this one. There are also some great (and free) online alternatives.

Google Apps
I love me some Google. Our entire team uses it for everything from docs to email to calendars. It’s easy to share and Google even offers the business edition free to non-profits.

Moleskine
I’ve been using the black, hard cover, ruled notebook for more than five years. I use it every day for everything from journaling to sketching creative designs and ideas.

Yelp
I love great food! Yelp has a great iPhone app for finding the sweet eateries in whatever city you’re visiting.

Skype
Skype is still the best and most consistent call and video quality I can find. It’s the way I stay connected to my family when I’m out of the country.

Your turn!

The Orchard’s New Logo

Oct 23, 2009
13 Comments

Six years ago, our 85 year-old church community changed it's name from "Aurora First Assembly of God Church" to "Orchard Valley Community Church."  As you can imagine, it was a tremendous move for us.  At the time we also created a logo and website that has served us well over these past few years. Here's the logo we've had up until today:

OVCC_flat

About 18 months ago, we started feeling it was time for another change.  Way overdue actually!  What was needed was a complete rebrand.  So with the amazing and generous (pro-bono) help of our good friends, Keith and Dawn Baldwin (fellow Orchard tribe, creative geniuses, and Aspire One pioneers), we began the process of designing a new logo and website that we are excited to share with you today!

Our goal was to create a logo that would reflect the artistic, missional, and organic culture of what The Orchard has become over these past few years.  While we certainly wanted something that looked "excellent" and "professional", we also didn't want to lean too far into a "corporate" or "trendy" look.  It was also important to us that the logo would look original and unique.  And I'm super proud and excited to say that I think we've accomplished it!  Here it is:OrchardLogo We've also launched a new website that went LIVE today.  We've also changed our domain to: theorchardcommunity.com.  (Note: Our previous domain "orchardvalleyonline.com" will point to the new site today or tomorrow.  Emails are still "@orchardvalleyonline.com" for now.)

You can visit the new site by clicking here.

Here's a screenshot:

 Webshot

There are so many people to thank and I'll do that in a separate post.  I'm also hoping to get Dawn, Keith, and a couple people from our team to share more of what went into the creation of the logo and site as well.  Stay tuned for that.

Thanks for letting us share an exciting next step for us at The Orchard!

Woops.

Jul 20, 2009
7 Comments

Photo 3

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