Scott Hodge


Defining Strategy

Oct 22, 2005

I am learning more and more everyday how absolutely vital it is to have a clear cut, easy to understand strategy.  Just tonight I had a conversation with someone which further reminded me of that fact.

Don’t get me wrong, everyone has a strategy of some sort.  Some are effective.  Some aren’t.  The difference is that the strategies that are effective and that successfully accomplish the organization’s mission are the ones that are intentionally spelled out, communicated and serve as a type of "measuring stick" for every decision and directional shift that an organization makes. 

In November, I am designating an entire month to communicating our mission and strategy for fulfilling our mission here at The Orchard.  I honestly believe that this is one of the most important series we will do all year.  Because without a clearcut strategy, people are left making a LOT of assumptions and usually end up defining for themselves how to accomplish the mission – which may or may not be effective.

So…………..I just had to get that off of my chest.  You gotta love blogging!

2 Responses to “Defining Strategy”

  1. Max Leibman says:

    Well put.
    I was listening to a Stephen Covey seminar on CD the other day, and he mentioned that the majority of people in the average F500 company said they didn’t know what their company’s mission was. A larger majority didn’t care, a still larger couldn’t articulate their part in it. The number who could, when pressed, actually correctly articular that mission was also much lower than the number that claimed to know it in the first place.
    And that’s mission–if one doesn’t have a mission, strategy is almost irrelevant.
    It boggles my mind that companies would spend any money or any precious executive or board time identifying a mission or plotting a strategy (let alone the countless hours and dollars they often do), then not make sure everydarnbody knew it, loved it, and DID it.

  2. Chris Busch says:

    It is amazing how many companies have no definable strategy. It is even more amazing how many humans have no definable strategy. Mission statements are silver, an articulate strategic plan is gold, and execution of the plan is platinum.

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