Scott Hodge


How to Hit A Moving Target

Aug 22, 2006

BusinessWeek recently gave five guidelines for creating competitive advantage in an article entitled, "How To Hit A Moving Target."  Some good stuff to chew on for both church and business environments.

Here are a few of them with a little "Scott Hodge Commentary" added in:

    Love this!  It’s easy to copy and imitate.  What is it that makes YOUR church different from every other "community church" around town?  Do you have a unique culture or are you just a franchise?

    This is good…  Already commented on this recently, but worth being
    reminded of the fact that there really shouldn’t be a whole lot of competition amongst churches – especially if we’re all attempting to create
    environments for people who are not currently in church.  Seems to me that
    the churches most concerned with competition are the ones chasing after
    churched people…

    In our local paper there is a weekly "church" section where they feature the bio’s of local
    churches in the area.  Part of the feature is each church answering the
    question of what they consider to be "most valuable".  The typical answers:  "God’s Word", "The
    Bible", "Great Fellowship", "Our rich history", etc… 

    Sadly, I don’t recall seeing one church claiming PEOPLE as their most valuable priority.  HELLO!?!?  Perhaps this is why our community is 70%+ unchurched.   

    (I know this has nothing to do with rivalry, but I’m pointing out what feels like some really messed up priorities.  Afterall, what is the PURPOSE behind the Bible to begin with??  Just to have it and feel good about it??  Doesn’t it all come down to spreading God’s message of love and acceptance to PEOPLE?)

    Does your organization feel more "professional" than it does "personal?"  (And I’m not talking about operating in a "small church mentality"…

The constant question for every growing church is, "How do we create smaller environments while continuing to grow and reach more people?"  For us, the obvious answer seems to be small groups.  For you it may be something else.  But how do we continue to give a "personal" touch while still expanding and reaching more people?

Thanks to John Moore at Brand Autopsy for the article link.

3 Responses to “How to Hit A Moving Target”

  1. Good stuff Scott! I think that the Christian community needs to stir themselves up and be reminded like you said what the purpose of being a Christian & the Bible is: lead people to a saving knowledge of Jesus Christ. As Pastor Mac often says, “We shouldn’t be content with little bless me clubs!”
    Keep the good words coming!

  2. emma says:

    Obsess about customers, not rivals… superb. We forget important stuff to easily! I guess its the whole ‘vision leaks’ thing, need to remind myself regularly… thanks!

  3. alex says:

    I think some churches today are blinded by their own desire to have the things of the world and serve God. I recently attended a church in the area whose worship service was more akin to a rock concert than a worship service. I did not feel the Holy Spirit, the job of the worship leader is to lead the people into worship, not ROCK OUT on stage. Another way to see that is found in Matthew….
    Matthew 5:13-15
    Salt and Light
    13″You are the salt of the earth. But if the salt loses its saltiness, how can it be made salty again? It is no longer good for anything, except to be thrown out and trampled by men.
    14″You are the light of the world. A city on a hill cannot be hidden. 15Neither do people light a lamp and put it under a bowl. Instead they put it on its stand, and it gives light to everyone in the house.
    That worship team lost it’s saltiness and became just another rock band. While I can understand the need to do new things and be fresh, I think there are better ways of accomplishing that.

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