Scott Hodge



Jul 15, 2005

Do you have a logo? 

If not, why?  If so, why?  Have you ever thought about it? 

Here’s a site that Seth Godin pointed me to on his blog.  It’s called Logo Design by Pixellogo and it offers stock logo designs (yes, I know…). 

While my personal preference is a custom made logo, I also realize that it can cost a lot of money.  For some, this might be a worthwhile and more affordable option if you need a logo quick and cheap. 

Why is a logo important?  I like how Seth put it:

Why is it okay to have a non-wonderful logo? Because the logo is just a placeholder. It gains value AFTER it hits the world, because people associate things with it.

Well said Seth.  Our goal at The Orchard is that our logo become so recogonized in our community that when people think of wanting to find a relevant, "safe" church community they think of ours as an option to try out. 

7 Responses to “Logo”

  1. Okay, I’ll go first…
    The logo designs on that site are WONDERFUL illustrations that would look great as a corporate logo. However I must say, the strategic branding which results in an orgainzation’s identity is more than worth the process and cost. The result is an identity (not a LOGO) that fits in-line with your current organization, your future organization, your marketing strategy as well as speak to your current and potential customers in the tone and manner that you desire. A canned logo, though it looks nice, was not designed for YOU or YOUR ORGANIZATION. It may be sending messages that you don’t necessarily want to be sending. How would you feel if you invested your money in a canned logo – put it on your website – got business cards, letterhead, envelopes printed – maybe put a sign out front – and then a week later you find another organization (maybe even a competitor of yours) with the exact same logo. What does that tell your customers?
    Identity is so crucial to any organization that I hate when it gets shoved under the rug as a second thought.
    And yes, I am an art director who has been involved in innumerable corporate and private branding initiatives. Just my 2 cents.

  2. scott hodge says:

    Great point Kenny!

  3. Betsy says:

    I agree with Kenny. I just couldn’t say it as well.

  4. BW says:

    Great post, it’s also fascinating to me to see how logos evolve over time i.e. Starbucks or White Castle (personal favorite – the food, not the logo).

  5. Todd Ruth says:

    Great point. But I know art directors charge more than 2 cents! J/K

  6. Bruce DeBoer says:

    What is a logo worth?
    This is the latest from Seth (Purple Cow

  7. Andreas says:

    I have to say after +9 years of experience to Wordwide Ad Agencies sometimes stock logos are far better than custom logo designs made from such Agencies.
    I believe that if you find a nice stock logo buy it. But it’s important to be sold only once.
    Logo Design by

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