Scott Hodge

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Mood Boards

Sep 14, 2010
8 Comments

Earlier today I Twittered that I had created a “mood board” for a new series we’re starting in a few weeks at The Orchard.  Several of you replied and asked what a “mood board” is, so I thought I’d try to define it and share a screen-shot of part of one I worked on today.

Basically, a mood board is a space (digital or physical) used to pull together a bunch of ideas/thoughts/concepts that help direct creative teams as they work on design ideas for a particular project.

In our context at The Orchard, mood boards are helpful to our teams as they think through everything from new series logos to music ideas to video pieces, etc…  I also do a “vision cast” video for each new series where I talk about the overall theme, what I sense God wants to do through it, where the idea came from, what creative ideas I’m picturing, etc…  I then send this out along with a .pdf of the mood boards.  This is really helpful in that it helps me to communicate what isn’t always easy to communicate through words.

Hope that makes sense.

Now….I’ll share one of my mood boards….if you’ll consider sharing one of YOURS! Post a link in the comments to yours.  I’d love to see it!

PS – I use Evernote to store ideas that I run across.  It’s amazing.  You need to use it if you haven’t already.  I’ll share more about that later…


8 Responses to “Mood Boards”

  1. Blane Young says:

    Thanks for sharing!

    A few questions for you man:

    - Is the vision cast video shown internally (staff only) or to everyone at the church? (If the latter, does it precede any trailer style videos?)

    - What would you say is the number one source of your creativity that eventually ends up in your mood boards?

    I am excited to hear about your use of Evernote. I am a SimpleNote kind of guy.

  2. Roseann says:

    Very interesting,I like this. It’s especially helpful for visual people! I have to admit when I first read the word mood board,my mind saw a ring.. lol

  3. Scott Hodge says:

    Hey Blane! Thanks for your comment.

    The video is for internal use only. For our creative teams: video team, graphic team, music, production, teaching team, um…. other teams that I can’t think of right now. Majority of these are volunteers.

    #1 source of creativity for mood boards? That’s tough….probably a handful of design/architectural/art blogs I follow, Communication Arts that I subscribe to, lots of reading, visits to art galleries, an eclectic collection of music, and just keeping my eyes open everywhere I go!

    Hope that helps Blane!

  4. Jason says:

    Thanks for the post! Good stuff here Scott. I forwarded on to our Worship director as I’ve been invited to participate in the creative planning and am not sure if they use something like this or not.

  5. [...] can create digital mood boards by uploading the images to Flickr – and then accessing our Flickr stream through Apple [...]

  6. Jeremiah says:

    Hey Scott,
    I know this may come across at very lazy, but I’d LOVE to see a blogroll of some of those design/architectural/art blogs you follow and Communication Arts you subscribe to. I find myself constantly browsing trying to find cool blogs, and I feel it can be terribly time consuming. I know I’m not alone in people who have similar styles as you and would love to know what some of your go-to sites are. Thanks!

  7. Lolita says:

    Hey there! I’m at work browsing your blog from my new apple iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the fantastic work!

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