Earlier today I Twittered that I had created a “mood board” for a new series we’re starting in a few weeks at The Orchard. Several of you replied and asked what a “mood board” is, so I thought I’d try to define it and share a screen-shot of part of one I worked on today.
Basically, a mood board is a space (digital or physical) used to pull together a bunch of ideas/thoughts/concepts that help direct creative teams as they work on design ideas for a particular project.
In our context at The Orchard, mood boards are helpful to our teams as they think through everything from new series logos to music ideas to video pieces, etc… I also do a “vision cast” video for each new series where I talk about the overall theme, what I sense God wants to do through it, where the idea came from, what creative ideas I’m picturing, etc… I then send this out along with a .pdf of the mood boards. This is really helpful in that it helps me to communicate what isn’t always easy to communicate through words.
Hope that makes sense.
Now….I’ll share one of my mood boards….if you’ll consider sharing one of YOURS! Post a link in the comments to yours. I’d love to see it!
PS – I use Evernote to store ideas that I run across. It’s amazing. You need to use it if you haven’t already. I’ll share more about that later…