Scott Hodge


The Future of Cameras?

May 19, 2011

This is pretty cool.  It’s a concept camera called the WVIL.  Stands for: Wireless Viewfinder Interchangeable Lens.

It’s pretty impressive.  BUT….this also makes me wonder how professional photographers feel about how simple it’s becoming for just about anyone to place a pre-designed filter on a photo with nothing more than a click of a button.  What would have taken the average person a few hours (or more!) to figure out, can now (in some cases) be done in a matter of seconds. Good for the amatuer. But what does it mean for the pro’s?  Anything?

Concept Camera: The WVIL from Artefact on Vimeo.

5 Responses to “The Future of Cameras?”

  1. Joshua says:

    Don’t get me wrong… I can’t stand the fact that 95% of facebook lists photography as a hobby/interest. I feel like even today the affordability of entry-level DSLR’s have over-saturated the market. I could go on for hours about the people who are using iPhone apps to “filter up” their photos, listening to their closest friends who say “oh you’re so great!” and start thinking they’re a photographer…


    None of it matters. Real photographers, as time grows on and their confidence/skill goes up, use filters/actions/photoshop less and less. The real measure of a photographer is their ability to get the image RIGHT in-camera, not what they can do in photoshop. It takes a real photographer to get clients to feel comfortable in front of the camera… 50% of our job is to relate to clients, otherwise you get a bunch of photos of canned smiles and no personality.

    A real photographers (portrait, anyway) goal is to get people, when viewing their photos, to feel something, an emotional response. Not “oh man, I love that filter.”

    So, I guess these things don’t worry me too much. As long as there are still people out there who value good photography, we’ll be fine =)

    A Not-So-Bitter Photographer =)

  2. Scott Hodge says:

    great thoughts joshua! you’d be one of the last photographers i’d imagine being concerned at all about this. you are great at doing exactly what you described in your comment. you’ve hit the nail on the head. great thoughts.

  3. Danny Gutierrez says:

    Wow! Did she just take a picture of herself?!
    Camera’s, no matter how cool, are only an extension of the eyes of the person taking the picture. Professionals are artists and they’ll always have their place in photography with picking the places, moments, expressions, emotions that make standout pictures standout. In other words, as cool as this is, my mom will still chop my head off in family pictures ;) Thanks for sharing this, I want one for Christmas!

  4. Same way I feel as a musician when they can produce bad music that is popular with no musical skills. Photogs are just gonna have happen to them what musicians have felt for years:)

    Technology changes everything.

  5. Eric Olsen says:

    We were just talking about this. Technology has made it easy for the non-artistic to put together ugly “good-looking” communications.

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