Scott Hodge


The Orchard’s New Logo

Oct 23, 2009

Six years ago, our 85 year-old church community changed it's name from "Aurora First Assembly of God Church" to "Orchard Valley Community Church."  As you can imagine, it was a tremendous move for us.  At the time we also created a logo and website that has served us well over these past few years. Here's the logo we've had up until today:


About 18 months ago, we started feeling it was time for another change.  Way overdue actually!  What was needed was a complete rebrand.  So with the amazing and generous (pro-bono) help of our good friends, Keith and Dawn Baldwin (fellow Orchard tribe, creative geniuses, and Aspire One pioneers), we began the process of designing a new logo and website that we are excited to share with you today!

Our goal was to create a logo that would reflect the artistic, missional, and organic culture of what The Orchard has become over these past few years.  While we certainly wanted something that looked "excellent" and "professional", we also didn't want to lean too far into a "corporate" or "trendy" look.  It was also important to us that the logo would look original and unique.  And I'm super proud and excited to say that I think we've accomplished it!  Here it is:OrchardLogo We've also launched a new website that went LIVE today.  We've also changed our domain to:  (Note: Our previous domain "" will point to the new site today or tomorrow.  Emails are still "" for now.)

You can visit the new site by clicking here.

Here's a screenshot:


There are so many people to thank and I'll do that in a separate post.  I'm also hoping to get Dawn, Keith, and a couple people from our team to share more of what went into the creation of the logo and site as well.  Stay tuned for that.

Thanks for letting us share an exciting next step for us at The Orchard!

13 Responses to “The Orchard’s New Logo”

  1. Dawn Bryant says:

    Beautiful. Powerful. Meaningful. Good stuff.

  2. Kevin says:

    Looks great Scott! Just wondering if that candle under your chair gets a little warm on the rear end. :-)

  3. Wow Scott!
    Your logo and website are spectacular. Fantastic use of color and images. Plus, I love the stories section.
    Big ups to you and your crew!

  4. Josh says:

    Way to go Scott and team. Hot logo and hot website. Very cool.
    Thank you for having a passion to aggressively reach your community in a progressive way.

  5. Looks great Scott… very striking.

  6. Benny Salas says:

    Good move! Like the new logo and Design.

  7. Johnny Laird says:

    Kevin! You beat me to the candle gag! :-)
    The new site and logo look great.

  8. Randy says:

    The logo looks great!
    I don’t get why you changed your church’s name. If you’re Assembly of God you should have in your name and be proud of it. There are so many (insert whatever generic name) Community Churches out there and they all seem to blend together into some sort of Bapticostal melange. A name should mean something. I’m proud of my Lutheran heritage and I’m glad my church has “Lutheran” in its title. It says there are some very distinctive issues that set us apart from the Baptist, Pentecostal, Methodist and Roman Catholic churches down the street.
    I know this sounds harsh, but I see the (insert whatever generic name) Community Church trend as nothing less than dishonest advertising.

  9. Greetings, Scott, from sunny Florida!
    I’m a pastor that visits here from time to time, and I enjoy your site. Happy to hear about the good changes that have taken place at your church over the past few years. That tells me there is hope for the rest of us that are serving in ministry.
    The new logo looks great. Congratulations on a job well done.
    Best wishes for you and yours.
    David Richardson
    First Baptist Church of Sebring, Florida

  10. Like your site and logo. But, love your story on your site. I really appreciate peering into your journey. Especially hearing your dad’s heart. I am coming alongside my dad (29 yr pastorate-founder) to transition our church (COG-Cleveland TN). Lots of interesting things happening. Again, thanks.

  11. John_Baw says:

    Love the new logo man. Its part-organic, part-tribal. I think it speaks of engagement and also of having deeps roots and wide branches, of going deep and reaching far!

  12. Steven Fogg says:

    This is the best brand for a church I have seen. So non-conformist arty & organic in its feel.
    Dawn & Keith – In.Cred.Ible.
    Scott. Way to go for giving them the freedom.
    I’d like to hear how it reflects & represents your culture?

  13. i like the new logo, beautiful

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