Scott Hodge


Wowed by Mimi!

Aug 2, 2005

I had never heard of it, but it seemed like the type of place to stop and experience.  I was right.

Mimi’s Cafe in Broomfield, Colorado. 

Yeah, the food was good.  But what really blew my mind was how over the top they went in making sure that we had a great experience. 

It all started when we first walked in.  Before we could even sit down at our table, the cafe staff had already taken notice of the fact that we had an infant and they immediatly had a small tray of infant "goodies" waiting for us at our table. 

I know……that might not seem like a big deal to you – but after getting our girls up at 5am to catch a flight to Denver and finally sitting down to eat something other than peanuts, this was HUGE.

Another "over the top" experience was when the manager came out at the end of our meal and said, "Since this was your first visit, we wanted to give you a little gift" and proceeded to place a package of fresh made muffins on our table and thanked us for visiting.

Here’s the deal…  They didn’t have to do any of that.  The food was great, the environment was nice just the way it was.  On top of that – they didn’t know we had just gotten off of a early morning flight.  But they went OVER THE TOP anyway.

Why?  Because they wanted to be different.  They wanted to be talked about.  Whether or not it’s intentional, they understand the power of WOM (word of mouth) and how if they can send a customer out of their restaurant saying great things about them, they have just done the best marketing possible.

So….I have to ask.  What about your organization?  How about today?  Did anyone walk away talking about their experience?  Did you WOW them?  If so, how?  Share it with us!  If not, c’mon…try it.  It’s not difficult, it just requires a little bit of creativity and effort.

4 Responses to “Wowed by Mimi!”

  1. Noelle Larson says:

    You’ve never been to a Mimi’s? That’s just crazy. I too love it when you catch someone being great in the details, not because they think your the pastor, or someone will be inspecting them, just because they are great…consistently. I’ve always had great experiences with service at Mimi’s- I wonder if it is corporate principles they incorporate or just great managers who lead their stores to excell- either way bring on the carrot muffins…

  2. Ted says:

    What a great story, and so much “teaching points” to gather from this experience! Wow!
    We all know what it is like when we go to a restaurant and we receive below par service.
    Notable experiences like this are great!
    What I mostly gather from this story, is the human interaction that takes place, right from the beginning. Their above par service allowed a better experience for you, in turn, which possibly calmed and soothed you from a rough day of travel. Thereby, allowing for a good connection between the wait-staff and customer (your family).
    This seems to make way for a great experience for BOTH parties (customer and staff). They delivered excellent service and you delivered, after being set at ease, a smile and good connection with the staff.
    In essence, you felt valued.
    Thanks for the wonderful post! Good things to chew on for the day.

  3. MIMIs rocks! I recently moved to Colorado and had the same WOW experience! While the food is good, where they shine is service and experience.

  4. BW says:

    No food pictures?? What gives?! ;)
    From their website, Mimi’s reminds me of Betty’s Pies ( in Two Harbors, MN on the north shore of Lake Superior. Unfortunately, she’s not franchised like Mimi’s.

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